Over the course of six weeks, I led the development of Juno House, a startup based in Bath, connecting university students and graduates with paid work/experience. As project manager, I coordinated a multidisciplinary team consisting of another brand strategist, a visual designer, and a copywriter. I oversaw timelines, task delegation, and stakeholder communication, ensuring we stayed aligned and met all milestones.
My contributions included:
- Brand Strategy & Positioning – Defined the brand purpose, mission, vision, values, and target audience.
- Audience Research – Spoke with students and industry partners to build personas and sharpen messaging.
- Competitor & SWOT Analysis – Scanned similar platforms and agencies, then mapped out strengths, weaknesses, opportunities, and risks, so we knew where Juno House could stand out.
- Messaging Development – Worked closely with the copywriter to shape the tone of voice, key messages, and positioning statement.
- Visual Direction – Collaborated with the designer on palette, typography, and style, giving feedback to ensure visuals matched the brand values.
- Social Media pillars and Strategy – Drafted the initial Instagram content plan, including post types such as student spotlights, mentor quotes, and behind-the-scenes insights. Designed Adobe templates and Pinterest mood boards to guide pre-launch content.
- Stakeholder Feedback – Conducted informal feedback sessions (with marketing-savvy peers) to test early concepts and refine the brand identity.
- Launch Preparation – Helped create marketing guidelines and mapped out digital channels for rollout.
By the end of the six-week project, we had developed a fully defined brand identity and launch-ready strategy, from purpose and values to social media templates and communication pillars. This role strengthened my leadership, collaboration, and marketing strategy skills, while giving me first-hand experience managing a creative project from concept to execution.Not too shabby for six weeks (and a lot of coffee).
Our final presentation 🙂
Now launched: https://www.junohouse.co.uk/
Maria Isabela 